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Department Business and Economics

Guest lecture by Dr. Fabian Stich

© Dr. Fabian Stich

As part of our lecture "Technology and Innovation Management", our students were happy to welcome Dr. Fabian Stich as guest speaker, who is Ex-CEO of MyDays/Jochen Schweizer. The students were able to gain various insights into how important and challenging brand building and scaling up a company from a startup towards a more established firm can be. During the guest lecture, Dr. Stich vividly described how important a failure culture is to promote innovation, and why each company should invest wisely in brand building. In the end, our students had time to ask Dr. Stich questions about his work. A big thank you to Dr. Fabian Stich for his time and commitment to offer us this interesting insight!