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Department Business and Economics

Guest Lecture: Dr. Laurenz Preusse (PKW.de)

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As part of the lecture series “Corporate Entrepreneurship", this semester's students had the pleasure of welcoming Dr. Laurenz Preusse, Chief Marketing Officer at PKW.de (one of Germany’s leading car exchanges with over 180k listed cars). Dr. Preusse discussed how PKW.de envisions their future and how they adjust their business model accordingly. His interesting strategic views were complemented through his deep expertise in online marketing, and he showed the students how working cross functionally enables strategy execution. After his presentation, Dr. Preusse answered the many interested questions of our students. We would like to thank Dr. Preusse for his insightful guest lecture!